Lewis Selected For Bourbon Trail Branding

The Kentucky Distillers’ Association recently announced its selection of Mobile-based Lewis to refresh its Kentucky Bourbon Trail branding assets ahead of the famous tourism attraction’s 25-year anniversary next year. Mandy Ryan, the association’s director of Kentucky Bourbon Trail Experiences, said the nonprofit trade group received dozens of proposals from around the world to refresh the hallmark tourism program. “It was impressive to see the breadth of talent and incredible enthusiasm this project evoked from so many great agencies,” she said. “Within that accomplished field, Lewis’ proposal immediately caught our attention. Their work is modern and engaging, and their excitement about this project put them over the top.” Lewis has 100 employees working across three offices in Mobile, Birmingham and Nashville.