Mobile Chamber Foundation Launches Ride-Sharing Pilot

The Mobile Area Chamber of Commerce Foundation has introduced MoGo Rideshare, an on-demand, app-based transit pilot program. The goal of MoGo is to enable citizens to reach employment, career training and other workforce opportunities in Mobile by expanding access to convenient, affordable transportation. The foundation said MoGo will use intelligent technology to provide transportation coverage in Mobile where buses cannot efficiently reach. Anyone within the 17-mile service zone of the pilot can book a trip through the app or by calling 251-312-4372. Algorithms from TransitTech provider Via will match riders heading in the same direction into one vehicle. Riders will typically be directed to a “virtual bus stop” at a nearby corner for pickup and dropoff to minimize detours for other riders. Because MoGo is designed to complement versus compete with Mobile’s transit network, the app will direct riders to a bus route if it is more efficient. MoGo will be available seven days a week from 6 a.m. to 8 p.m. Rides to and from certain employment and training centers (including the AIDT training center, the Airbus Manufacturing Facility, Austal USA and FlightPath9) are free. Rides to other destinations within the Mobile service zone are $1.25 each. Wheelchair-accessible vehicles are available upon request.